Home
The attractive business environment has convinced many major international brands to set up companies or franchises in the Middle East. In fact, industry estimates put the value of the Middle Eastern franchise market at 14 billion US Dollars in 2004 with a 27% growth rate, the highest regional growth rate in the world. In order to further develop the size and scope of our investment in this lucrative market sector, Abu Dhabi Holding has recently established a subsidiary franchising company. This company has been provided with threefold mandate: to bring established regional and international brands or franchises to the UAE and the MENA region, to help local lobrands expand into the global marketplace, and to provide financial support, consultancy services and management expertise to the previously mentioned companies. Currently in negotiations to bring several major international brands to the MENA region, the company will undoubtedly help ADH solidify our reputation as a market leader in the retail sector.
Abu Dhabi Holding has already established Al Hosn University in Abu Dhabi city to cater to the educational needs of the UAE residents. Al Hosn University offers a wide variety of internationally-recognized undergraduate and post-graduate university degrees, taught by highly-trained and globally experienced faculty members. Furthermore, in conjunction with our real estate subsidiaries, ADH is currently planning to construct a unique university campus and community development, which will include residential areas, schools, amenities and IT & language institutes, in addition to Al Hosn University itself. ADH is also studying a range of other possibilities to expand the scope of our investment in this rapidly developing market sector.
Often cited as a regional leader in political and economic stability, the UAE is ideally suited to become the leading provider of high-quality healthcare for the entire MENA region. With the increase in number of healthcare related industries and facilities coming up at a rapid pace, this sector is growing at a faster pace compared to the rest of the region. Abu Dhabi Holding is committed to investing in viable projects in this promising sector, which we have identified as having high growth potential.
The UAE's unique blend of traditional Arab and Islamic values and culture with the modernity of a cosmopolitan living environment ensure its position as the Middle East's number one tourist destination. With major attractions set to be completed in the next few years and other ambitious projects in the pipeline, the rate of growth of the UAE's tourism industry should continue to increase in the foreseeable future. Abu Dhabi Holding is actively pursuing viable opportunities to invest in this rapidly developing service market segment.